Balaji Rangachari is a highly accomplished finance and assurance professional with over three decades of international experience, including a distinguished career at PricewaterhouseCoopers. A dual-qualified professional from the Institute of Chartered Accountants of India and the Institute of Cost Accountants of India, he is respected for his expertise, ethics and leadership.
Today, he heads Synergy Concepts and plays a vital strategic role across group entities, helping bridge India’s traditional industries and sustainable products with global markets.

Synergy Concepts General Trading supports Indian brands in successfully launching and growing their presence in the UAE market. With our strong distribution network, deep market knowledge and established retail partnerships, we help businesses enter the region with confidence. Our company also holds an authorised media license in the UAE, enabling us to legally import, distribute and sell religious and spiritual books across the country.

Director Profile – Point-Wise Overview

1. Professional Journey

• 30+ years of experience in assurance, consulting, international taxation and corporate finance.
• Extensive career at PwC, managing global teams and multi-million-dollar consulting engagements.
• Expertise in:
  • International taxation
  • Mergers & Acquisitions
  • Global IPO readiness
  • Compliance & risk frameworks
  • Due diligence & business forecasting
• Has managed million-dollar consulting engagements and collaborated with multinational teams across 15+ countries.

2. Leadership at Synergy Concepts

• Director at Synergy Concepts LLC, a UAE-based general trading company serving the region since 2012.
• Leads distribution of major Indian FMCG brands including:
  • Cadbury
  • Hershey
  • Bisleri
  • Haldiram’s
  • Kaka Halwai
• Strategically launched multiple Indian brands in the UAE under the C&F model.
• Leading expansion into Europe, Middle East, Bulgaria, South Africa and Mauritius.
• Oversees trade of Indian spiritual and religious books under the company’s media license.

3. Key Contributions to Group Companies

a. RiviEarth

• Parent export house with operations in Nagpur, Mumbai, Pune and Odisha.
• Works across villages to support artisans and rural producers.

b. House of Meraas

• Promotes traditional craftsmanship and Khadi apparel production across Indian villages.

c. Ecotattva

• Sustainable fabric innovation under the ECOTATTVA brand.
• Manufactures:
  • Ecotattva Premium Cow Ghee
  • Khadi Shirts
  • Cotton BedSheets
  • Dohar, Quilts and Baby Night Suits
  • Sharess & Women Kurties

4. Digital & E-Commerce Leadership

• Core driver behind the group’s e-commerce platforms:
  • Weswadesi.com
  • Weswadesi.ae
• Mission: Build a global platform for Made in India products, empowering artisans, MSMEs and small manufacturers.

5. Government Partnerships & Make in India Advocacy

• Instrumental in establishing MOUs with multiple Indian state governments.
• Promotes Make in India products across India, the UAE and global markets.
• Strong advocate of sustainable entrepreneurship and rural development.

6. Role at IBC & GMBF Global

• Active member and contributor at IBC (Indian Business Council) in the UAE.
• Recognised as “Your Gateway to Global Business Success” through his expertise and guidance.
• Associated with GMBF Global (Gulf Maharashtra Business Forum), the leading business networking platform for Maharashtrian professionals in the GCC.
• Has participated in, guided and supported numerous events at both IBC and GMBF, helping connect businesses, create opportunities and strengthen India–UAE trade relations.

7. Professional Values & Ethics

• Strong believer in:
  • Integrity & transparency
  • Ethical business conduct
  • Governance frameworks
  • Compliance with international standards
• Advocates long-term value creation and sustainable growth for all stakeholders.

8. Awards & Professional Recognition

• Honoured with multiple awards during his tenure at PwC Dubai, including Team Player of the Year.
• Known for his excellence in leadership, people development and client engagement.

9. Personal Philosophy

• Believes in empowering small businesses, artisans and local industries.
• Passionately works towards building connections that uplift communities and create dignified livelihoods.
• Dedicated to promoting India’s craftsmanship, culture and heritage on global platforms.

Summary

Balaji Rangachari embodies a rare combination of professional excellence, ethical leadership and social impact. His journey from India to the UAE—spanning global finance, sustainable products, export leadership and community empowerment—continues to inspire the growth of Synergy Concepts and the group’s mission to take Made in India to the World.